Social Media Thoughts for the Day:
Most nonprofits have some form of presence in social media these days. How to do it, why it’s important, or what’s most affective when using social media can be allusive though. Here’s some of what I’ve been reading to keep on track here at TALS. Some of this is written from the perspective of for-profit businesses, but I always manage to find a takeaway.
Social Media Strategy Based on Analysis and Evaluation
- Most powerful takeaway for me here…”In this world of ever-changing social media, it is important to remember that a company’s success comes from recognizing what makes your clients different from one another. Truly understanding your target market, through analysis and evaluation, can help you to build the most effective Internet Marketing Strategy possible.”
5 Social Media Metrics You Should Be Measuring
- In bullet points, “Referring Sites (or where your clicks come from), Comments, Klout, Sentiment, and Mentions by Source.”
Social Media Is a Journey, Not a Marathon or Sprint
- This piece has some great points that are worth considering when writing your organization’s social media plan, including, “Social media has no destination.” And “There is no playbook.” Read this whole article if you’d like the explanation of how this author thinks these facts can be integrated into social media work and planning.
Happy Learning!
- Linnet
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